[unable to retrieve full-text content]Experienced marketers assert that brand management is one of the ways to increase sales because powerful brand recall helps customers insist upon a particular product or service in place of any other one. Strong brands are a great asset to a company because they help to increase demand. Marketers will also be able to reduce the cost of doing business if they own very powerful brands.
Source: http://ezinearticles.com/6407951
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