Google+ Puts Business Profiles on the Fast Track | Search Engine ...

Earlier this month I discussed the fate of businesses on Google+. While Google?s social network was in its limited test phase, the company made it clear that the profiles?were intended?for consumers, not businesses ? even if they turned a blind eye to several businesses who made their way into the closed invite. That intentional blindness has ended, however. Numerous businesses on Google+ have had their profiles terminated. Meanwhile, Google has announced plans to put the remaining

The Business Profile Bans

Ford Motor Company was one of the big faces on Google+, and was also one of the first to have its profile cut down by Google. Other major names have included?Mashable?and Sesame Street, while a variety of other major publications having their pages cut. While the?majority?have stayed down, a few of these pages have since been restored, including Ford and?Mashable.

There are some?substantial?questions about why the selected businesses?have been allowed?to continue while others have been left with a grim 404 page. One theory is that select business accounts were able to?justify?their presence, stating that it was really just a single person posting updates; that?s the reason?Mashable, according to their own reports,?was restored. However, Ford has taken no such measures.

The Google Business Profile Prioritization

Christian Oestlien

It was known that Google was releasing a business-specific profile that would even include integration with business-oriented Google services, like AdWords and Analytics. When Google requested that businesses apply for a limited beta test, though, the company saw ?tens of thousands of businesses, charities, and other organizations apply? (according to Christian?Oestlien, Group Project Manager at Google).

?Your enthusiasm obligates us to do more to get businesses involved in Google+ in the right way,? said?Oestlien. ?And we have to do it faster. As a result, we have refocused a few priorities and we expect to have an?initial?version of businesses profiles up and running for EVERYONE in the next few months.? Meanwhile, businesses?are encouraged?to avoid setting up a profile. ?Doing it right is worth the wait,? said?Oestlien.

[Sources include:?Christian?Oestlien &?Search Engine Land]

Source: http://www.searchenginejournal.com/google-puts-business-profiles-on-the-fast-track/31244/

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