Saturday, August 25, 2012

Progressive Insurance case study: How not to handle a PR crisis ...

Matt Fisher posted a blog on Tumblr on Aug. 13 titled ?My Sister Paid Progressive Insurance to Defend Her Killer in Court,? which went viral and began a firestorm of negative comments about the insurance company. Since the post, Progressive has had to offer a rebuttal, the scandal has inspired several popular memes, and the discussion has exploded on social media sites ? eventually ending in Progressive feeling the heat and settling with the Fisher family.

Full story at SmartBrief Social Media.

More SmartBrief stories.

Photo credit: Fotolia

Source: http://holykaw.alltop.com/progressive-insurance-case-study-how-not-to-h

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