Friday, October 26, 2012

Why Use Search Engine Marketing? | Internet Marketing News ...


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People see the term search engine marketing and they wonder why it?s so important. After all, isn?t telling people about your website enough? Let?s take a look at some of the reasons why search engine marketing and website advertising is so important when it comes to websites.

1. It?s the way that most people find websites

Most people say that the way they have found websites is through a search engine or through a directory. Over eighty percent of the Internet users said that they use search engines for finding what they are looking for.

2. Search engines are used by a lot of people

When people are on the Internet, they are searching the web ? over fifty percent. The only thing that people do more than search the Internet is check their email, which is something that over eighty percent do.

3. There are a lot of people doing searches

At any time during the day or night, there are people who are doing searches on the Internet. That means that when you want to be successful, you need to do search engine marketing so that people can come and find your website.

4. Better than banners

People have found that they are getting more business and more sales through a search engine than they are through banners. Not only are there more sales through search engines, but the cost for search engine marketing is lower than banner advertising. Lower costs and more sales? Yes, search engine advertising has it.

5. Tried and true methods

People who have used search engine marketing for their website have found that it?s the best way to bring in new business. Search engine marketing was said to be the best method for traffic, with a score of over sixty percent in a survey conducted in August of 2000.

Search engine marketing is, without a doubt, the best way that you can get people to come to your website. Search engines are the way that most people find what they are looking for and it?s a way that those who have used it know it works. When you are using something that people have had success with, you know that it?s going to work.

Search engines are something that everyone uses, and when you use search engine marketing you are going to find that people are coming to your website and buying your products. Search engine advertising is something is truly a great way to drive traffic to your website.



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Source: http://www.majon.com/blog/internet-marketing/2012/10/why-use-search-engine-marketing/

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