Demographics
Between the 19th and 22nd of December 2011 1,071 members of the goo Research monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.2% in their teens, 17.8% in their twenties, 21.5% in their thirties, 16.3% in their forties, and 28.1% aged fifty or older.
I don?t click on many adverts ? I run a blocker at home, and at work I turn off the display of images and disable flash as I find a lot of advertising just far too ugly. If I click on an advertisement it will be either a Google text ad or a specific affiliate link where I want to share some benefit with the person who introduced me to the item or service I am purchasing.
Research results
Read more on: advertisement,goo researchQ1: Have you ever clicked on an advertisement in search results? (Sample size=1,071)
Yes 66.6% No 23.2% Don?t know 10.2% Q2: Have you ever clicked on a contextual advertisement in blogs, articles? (Sample size=1,071)
Yes 45.4% No 27.2% Don?t know 27.4% Q3: Which of the following kinds of internet advertisements do you want to click? (Sample size=1,071, multiple answer)
Banner advertisements (including animated) 48.6% Links in email newsletters 28.9% Text links in search results 27.9% Affiliate links in review articles 27.7% Contextual advertisements in blogs, articles 24.1% Other 3.7% In the Other category, the most common answer was ?None at all?, but others included those offering prizes and those that don?t look like advertisements at all.
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