Increasing Sales Performance By Working with Human Nature ...

Written by micro at Wednesday, 21 September 2011 05:15

Advertisements

Psychological selling is without a doubt the one thing that is responsible for the trillions that have been sold throughout history. Let?s get into the heart of the matter straight away because this really is a critical knowledge area for you to discover.

One thing that can sometimes be a block for buying online is the inability to get face-to-face with the product. But this is important because it is all a part of evaluating a product and is still something millions of people do every day at physical stores. Probably older people are more likely to feel uneasy about buying on the net since they cannot prove it exists by seeing it firsthand. We really have no idea how pervasive this issue is, but we do not fairly well that it exists. But still we would not worry about that only because there are so many other potential customers. Try to analyze how people shop for products in a store, and find out if you could give them the same kind of experience through your sales page. People can be really predictable, and one thing almost everybody does is find excellent reasons why the thing they just bought made complete sense. That fact about the way people buy and react to it has been known for many, many decades. This is what people do, and the rationalization part always comes right after they hand over money and walk away. Yes, automobiles and airplanes as well, you will find this exact sequence of events happening in the minds of people. Exactly, when anyone can sometimes and perhaps usually easily justify spending money even if they cannot afford it, then it still happens ? you know that.

Have you ever felt an urgent need to order something for a reason you believed in? If so, then that is exactly what you should try to replicate in your campaigns and copy. If there is nothing there pushing people a little bit, then do not be surprised to see a bunch of bookmarks in your raw logs but few sales. You simply have to figure out a way to make people believe they need to buy today and not later. There are many situations in which you can waive a fee or something to entice the order today. Get creative, and one thing you can do is put some kind of up-sell or other time sensitive one-time-offer after they click on the buy now button. The art of selling is not just about knowing and understand your target market?s point of view, but it?s also about impressing their psychology to make that most wanted sale.

John Brenard is certainly an professional for how to reduce weight, liquid diets along with best weight loss programs.

Source: http://www.nanawebboard.com/reference-education/psychology-articles/increasing-sales-performance-by-working-with-human-nature/10701

suffolk county suffolk county air india minka kelly phd phd pax